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Customer service encompasses many things including appearance of your operation, reception the customer receives, knowledge of your employees, accuracy of directions and ease of accessibility. While satisfied customers will provide repeat business and attract more customers to your business, dissatisfied customers won't return and they may discourage potential customers from visiting your business. Steps to improve customer service include: developing a written customer plan, identifying your customers, and determining what it will take to satisfy them. If you fall short of full satisfaction, you need to know how to correct the problem as soon as possible.
