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Fresh-Market Muscadines: A 2019 survey to gather insights into important issues for growers

By: Rania Hassan, Mark Hoffmann

This survey was conducted online from June 30, 2019 to July 15, 2019 to ask muscadine fresh-market growers about heir largest issues of concern. Marketing and consumer education as well as the development of extended seasons through new breeding material were among the highest ranked priorities for muscadine growers in NC.