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Browse by Author: Matt Bumgardner
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Consumer Perceptions of Character Marks on Cabinet Doors

By: Larry Jahn, Matt Bumgardner, Craig Forbes, Cynthia West

What do consumers think of character-marked cabinet doors? If consumers do not object to character marks—naturally occurring features, such as knots, mineral streak, and grain variation—then manufacturers have the potential to increase the value of lower grade veneers.