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This publication explains how microentrepreneurs can use emerging web-based marketplaces to sell services, goods, and experiences to untapped markets.
This publication examine's women's success in the agritourism industry through survey responses to help maximize the benefits of agritourism to farms and rural communities.
Agritourism, defined as activities offered on working farms and other agricultural settings for entertainment or educational purposes, has been increasing over the last ten years. Despite its growth, there is uncertainty about the benefits that agritourism brings to society, especially to rural communities. Understanding the benefits of agritourism is essential to further develop this recreational activity and to strengthen marketing efforts to attract more visitors to farms. To document perceptions of the socio-cultural, environmental, and economic benefits of agritourism, an online survey was conducted in 2010 among North Carolina agritourism providers (“farmers”) and a non-random panel of current and potential visitors (“residents”).
Vacationer Supported Agriculture (VSA) is a project led by NC State’s P1tLab and NC State Extension (Local Foods, Community Development, and Tourism Extension) aiming to connect small farmers with new opportunities to increase farm revenue through direct sales of fresh produce. VSA meets discerning vacationers’ desires to: a) have convenient access to fresh local produce, b) connect with the place they are visiting by buying from local farms, and c) leave positive impacts in the destinations they visit, by coordinating the sale and delivery of produce bags from local farmers. VSA enables vacation home realties to showcase their commitment to the sustainable and equitable development of their local communities by recommending the produce bags to their guests. In each county, the Extension Center and Tourism Authority play the critical role of recruiting and supporting local farmer groups and vacation home rentals. In turn they receive records of the impact this initiative had on farmer revenue and destination competitiveness.
This publication presents the results of interviews with women in agritourism across North Carolina. It discusses the successes, challenges, and opportunities these women face in the agritourism industry and offers conclusions on strategies to overcome challenges and improve success.