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Browse by Author: Carla Barbieri
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Social Relationships Between Wineries and Local Communities: Perspectives of North Carolinians from the Piedmont

By: Jing Li, Shuangyu Xu, Mirza Farzana Halim, Carla Barbieri

This publication discusses the perspectives of locals in the North Carolina Triad with regard to social relationships between wineries and the communities.

Agritourism, Farm Visits, Agro-Tourism Oh My! Do Farmers, Residents, and Extension Faculty Speak the Same Language?

By: Samantha Rozier-Rich, Shuangyu Xu, Carla Barbieri, Claudia Gil Arroyo

There is a need for a better understanding of what people mean when they say “agritourism,” so farmers can realize the full economic benefit of this activity. The authors of this publication conducted a study to discover the preferences of farmers, local residents (visitors or potential visitors), and extension faculty in North Carolina and Missouri with regard to labels for and definitions of agritourism, and to determine where common ground lies among these groups.

Cultivating Local Foods Consumers: Using Agritourism to Promote Local Foods

By: Sara Brune, Whitney Knollenberg, Carla Barbieri, Kathryn Stevenson, Caitlin Reilly, Renee Strnad, Liz Driscoll

This publication shares the result of a survey study that aims to discover whether visiting agritourism facilities would spark an interest in local foods and local agricultural products by participants.

How Beneficial is Agritourism? North Carolina Farmers and Residents Respond

By: Shuangyu Xu, Carla Barbieri, Samantha Rozier-Rich, Erin Seekamp, Duarte Morais

Agritourism, defined as activities offered on working farms and other agricultural settings for entertainment or educational purposes, has been increasing over the last ten years. Despite its growth, there is uncertainty about the benefits that agritourism brings to society, especially to rural communities. Understanding the benefits of agritourism is essential to further develop this recreational activity and to strengthen marketing efforts to attract more visitors to farms. To document perceptions of the socio-cultural, environmental, and economic benefits of agritourism, an online survey was conducted in 2010 among North Carolina agritourism providers (“farmers”) and a non-random panel of current and potential visitors (“residents”).

Success of Women in Agritourism: She Will Get What She Wants

By: Ann Savage, Carla Barbieri, Susan Jakes, Duarte Morais

This publication examine's women's success in the agritourism industry through survey responses to help maximize the benefits of agritourism to farms and rural communities.

North Carolina Women’s Success in Agritourism: Turning Challenges into Opportunities

By: Mirza Farzana Halim, Carla Barbieri, Susan Jakes, Duarte Morais

This publication presents the results of interviews with women in agritourism across North Carolina. It discusses the successes, challenges, and opportunities these women face in the agritourism industry and offers conclusions on strategies to overcome challenges and improve success.

Creating the Perfect Blend: Community Resources Needed to Support a Sustainable Craft Beverage Industry

By: Claudia Gil Arroyo, Whitney Knollenberg, Carla Barbieri, Kathryn Boys, Alyssa Stroker

The growing craft beverage industry is generating tourism in Wake County. This publication discusses the resources needed to sustain growth in the industry and the related benefits it produces to understand ways to advance craft beverage tourism.