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Tips for Produce Growers Marketing Fresh Produce to Retail Grocers: Understanding PLU and UPC Codes

By: Ariel Fugate, Patricia Tripp, Joanna Lelekacs Local Foods

PLU and UPC codes are two widely used tracking mechanisms that help retailers efficiently ring produce into the register in the checkout lane, track sales, control inventory, and market products. Being knowledgeable about these labels in advance of approaching a retailer shows a grower’s awareness of the retailer’s industry. This factsheet contains information adapted from the Produce Marketing Association (Produce Marketing Association 2013).