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This publication guides small- and medium-scale pastured meat producers in North Carolina through the steps of selling niche meat products to grocery stores.
With increasing demand for product transparency, a growing number of producers, processing plant operators, and packinghouse operators are interested in adding claims to the labels of their meat and poultry products to further characterize or add value to those products. Label claims become increasingly important for producers and plant operators selling to secondary markets, such as retail grocers, rather than direct to consumer. This guide provides information to producers about special claims and the requirements and documentation needed to support those claims.