Notify me when new publications are added.
Agricultural tourism increases the potential for on-farm sales with value-adding products and services, further diversifying the farm operation's product line. There are three agritourism basics: have something for visitors to see, something for them to do, and something for them to buy. This publication covers all elements of planning a successful agritourism enterprise, including business planning, marketing, learning legal rules and regulations, assessing risk and safety considerations, and considering customer satisfaction.
This publication explores the different types of agritourism activities that are available to farmers and explains some of agritourism's benefits.
This publication explains how microentrepreneurs can use emerging web-based marketplaces to sell services, goods, and experiences to untapped markets.
This publication discusses how residents of the North Carolina Triad area perceive the benefits of local wine tourism.
The growing craft beverage industry is generating tourism in Wake County. This publication discusses the resources needed to sustain growth in the industry and the related benefits it produces to understand ways to advance craft beverage tourism.
This factsheet describes important considerations for developing an effective marketing plan to promote an agritourism business.
There are a number of questions that must be asked and honestly answered when considering whether to start and operate an agritourism operation. For example, you should evaluate factors such as personal characteristics and skills, target markets, market potential, land and property resources and characteristics, individual and family goals, time and labor considerations, and financial needs and resources. An honest evaluation of these factors will help you understand your potential for success.
This publication presents the results of interviews with women in agritourism across North Carolina. It discusses the successes, challenges, and opportunities these women face in the agritourism industry and offers conclusions on strategies to overcome challenges and improve success.
