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Browse by Author: Duarte Morais
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North Carolina Women’s Success in Agritourism: Turning Challenges into Opportunities

By: Mirza Farzana Halim, Carla Barbieri, Susan Jakes, Duarte Morais

This publication presents the results of interviews with women in agritourism across North Carolina. It discusses the successes, challenges, and opportunities these women face in the agritourism industry and offers conclusions on strategies to overcome challenges and improve success.

Success of Women in Agritourism: She Will Get What She Wants

By: Ann Savage, Carla Barbieri, Susan Jakes, Duarte Morais

This publication examine's women's success in the agritourism industry through survey responses to help maximize the benefits of agritourism to farms and rural communities.

How Beneficial is Agritourism? North Carolina Farmers and Residents Respond

By: Shuangyu Xu, Carla Barbieri, Samantha Rozier-Rich, Erin Seekamp, Duarte Morais

Agritourism, defined as activities offered on working farms and other agricultural settings for entertainment or educational purposes, has been increasing over the last ten years. Despite its growth, there is uncertainty about the benefits that agritourism brings to society, especially to rural communities. Understanding the benefits of agritourism is essential to further develop this recreational activity and to strengthen marketing efforts to attract more visitors to farms. To document perceptions of the socio-cultural, environmental, and economic benefits of agritourism, an online survey was conducted in 2010 among North Carolina agritourism providers (“farmers”) and a non-random panel of current and potential visitors (“residents”).

Using Web Marketplaces to Reach Untapped Markets

By: Bruno Ferreira, Duarte Morais, Mary Lorscheider

This publication explains how microentrepreneurs can use emerging web-based marketplaces to sell services, goods, and experiences to untapped markets.