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This publication provides basic information for small or medium-scale North Carolina egg producers to start marketing their products to retail stores.
PLU and UPC codes are two widely used tracking mechanisms that help retailers efficiently ring produce into the register in the checkout lane, track sales, control inventory, and market products. Being knowledgeable about these labels in advance of approaching a retailer shows a grower’s awareness of the retailer’s industry. This factsheet contains information adapted from the Produce Marketing Association (Produce Marketing Association 2013).
Online sales can benefit tech-savvy local food producers who are looking for an emerging way to connect with consumers. There are multiple online sales platforms that can help ease the administrative burden of direct-to-consumer sales and help with online marketing to reach consumers. Here is a list of resources that farmers can utilize and a list of questions to consider when thinking about adopting an online platform. With the growing popularity of online shopping, producers should consider becoming involved in online sales to consumers as a strategy to make their agribusiness more resilient.
