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This fact sheet provides key strategies for marketing local foods based on demographic trends seen in recent scholarly literature.
This publication provides information about how producers can prepare for selling produce to wholesale distributors. It includes tips and examples to help farmers expand their businesses.
This publication explains how microentrepreneurs can use emerging web-based marketplaces to sell services, goods, and experiences to untapped markets.
This publication shares the result of a survey study that aims to discover whether visiting agritourism facilities would spark an interest in local foods and local agricultural products by participants.
Throughout 2020, food supply chains and market channels across the state and nation continued to be disrupted by the COVID-19 pandemic. This factsheet highlights the impact the pandemic had on specialty crop producers in North Carolina from May through July 2020 and from October through December 2020. These surveys were part of a series of surveys conducted by the Center for Environmental Farming Systems, the NC State Local Foods Program, and the NC State Department of Horticultural Science throughout 2020 to capture the impact of the COVID-19 pandemic on specialty crop producers within North Carolina.
Online sales can benefit tech-savvy local food producers who are looking for an emerging way to connect with consumers. There are multiple online sales platforms that can help ease the administrative burden of direct-to-consumer sales and help with online marketing to reach consumers. Here is a list of resources that farmers can utilize and a list of questions to consider when thinking about adopting an online platform. With the growing popularity of online shopping, producers should consider becoming involved in online sales to consumers as a strategy to make their agribusiness more resilient.
A local food directory is a listing of farms and food businesses where customers can find local food. Directories are a tool to connect consumers and producers. People who want to buy local food have to know where to find it. Many Extension offices across the state either generate their own directory or provide support for one. Volunteers, such as Extension Master Food Volunteers can help by helping to gather information about farms and food businesses. This guide outlines a process on how to engage volunteers in building a local food directory.
Vacationer Supported Agriculture (VSA) is a project led by NC State’s P1tLab and NC State Extension (Local Foods, Community Development, and Tourism Extension) aiming to connect small farmers with new opportunities to increase farm revenue through direct sales of fresh produce. VSA meets discerning vacationers’ desires to: a) have convenient access to fresh local produce, b) connect with the place they are visiting by buying from local farms, and c) leave positive impacts in the destinations they visit, by coordinating the sale and delivery of produce bags from local farmers. VSA enables vacation home realties to showcase their commitment to the sustainable and equitable development of their local communities by recommending the produce bags to their guests. In each county, the Extension Center and Tourism Authority play the critical role of recruiting and supporting local farmer groups and vacation home rentals. In turn they receive records of the impact this initiative had on farmer revenue and destination competitiveness.
